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This is enshittification: surpluses are first directed to users; then, once they're locked in, surpluses go to suppliers; then once they're locked in, the surplus is handed to shareholders and the platform becomes a useless pile of shit. From mobile app stores to Steam, from Facebook to Twitter, this is the enshittification lifecycle.
Enshittification is the new word I learned today. Beyond that, it's a really nicely written post against Reddit enshittification and advocate for diversification.